The task involved creating a new brand for Chyngon Eats, a family-owned business that takes immense pride in serving authentic Mexican food with a distinctive Chyngon flair. This project began with a deep-rooted passion for sharing the vibrant flavors of Mexico with the Austin community. The challenge was to encapsulate the essence of traditional Mexican cuisine while infusing it with unique family recipes and techniques. The process involved crafting everything from the logo to the menu design, ensuring that each element reflected the authenticity and quality of their offerings. The project extended beyond the kitchen, encompassing customer service elements to ensure each visit felt like joining a family table. The focus was on capturing the rich culinary heritage and warm hospitality.