The Visit Conroe Halloween video was showcased on all of their social media platforms. My goal was to convey an interactive, fun, and spooky Halloween mood. To achieve this goal, the campaign consisted of two variations: a forest backdrop and a campfire interacting on a spooky-night day. I animated the campfire, glowing animal eyes, and the water to incorporate motion into the video. I formatted the design for flexibility, so it could post in various dimensions for Facebook and Instagram. The video animation within the design upholds its integrity at all sizes.