Continental Green Produce Inc. is a San Antonio based offline-online guacamole company featuring fresh products and Hass Avocados with no preservatives or fillers. Through the updated design and earlier online presence, the guacamole company is expanding its marketing channels for online consumers. While selling fresh products in a store has not gone away, Continental Green Produce follows trends closely in online selling and social media that fit seamlessly into a trustable design and purchase interaction.‍Their identity couldn’t wait another decade – rather, the brand had to be updated to reflect a more contemporary and traditional, one-of-a-kind fresh quality. The logo combines a visual identity appreciating the Mexican traditional guacamole, and is paired with a contemporary touch to make it to feel fresh. The design and colors are smoother modernizing the 50 year old brand.